How should all of your clickable elements be styled? How should your interactive elements (buttons, links, etc.) look? - Determine the styles of your primary, secondary, and tertiary buttons.
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How should your title and copy text look? - Should you use a serif or sans serif font? Should you use a font that most people are familiar with (i.e., Open Sans) or a unique font? Browse Google Fonts for free fonts and to purchase unique fonts.text? Which color(s) will represent active or clickable components? How will you use the colors from your color palette? - Which color(s) will primarily be used for backgrounds vs.Create Your Design Elementsĭetermine the design elements of your theme. What feelings or emotions do you want the brand to represent?Ī color palette created on, using #fe4b21 (a fiery orange) as the base color. Group together images that have similar colors, patterns, and textures. Create a coherent group of images to put on your mood board.Įnsure the images are cohesive enough to convey a theme. You can then combine these elements into a cohesive image that will be inviting and appealing to your target audience. To start, think about which elements best represent the brand. To create an effective mood board, you'll need to know what elements you want to include in the company's brand. Mood boards are a great way to involve the client early on and encourage collaboration.Mood boards help UX designers and planners think about how people will interact with a product.Mood boards help provide a focus for designers when trying to come up with new design concepts.In addition, mood boards can be used for advertising purposes or in a creative project. Mood boards are used to showcase the company's current style or to describe the desired future style. They prompt designers to think about how different colors, patterns, textures, and other forms of expression could work together to define a particular mood or attitude. Mood boards are a great way to visually explore and brainstorm ideas. What are the Benefits of Using a Mood Board?
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Below, I'll share the benefits of creating a mood board, how to create a mood board, and an example of its usage with my latest UX case study. I find that they're a great way to see all the different elements you can incorporate into a brand and how they work together. Mood boards can be as simple as one image or as complex as you want them to be the important part is having an idea in mind before starting on one.
Designers use them for inspiration by incorporating images, colors, textures, typography, and patterns that represent the desired mood or tone. Sources (left to right): Pinterest, Hue & Tone, Pinterest Introduction: What are Mood Boards?Ī mood board is a collection of visuals that represent your product's desired aesthetic style and tone.
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